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Give Up the Goods
The DMA Dilemma: How Social Media Advertising is Replacing Political TV Ads
Any family that decides to surf channels on the TV to watch the news, sports, or a movie in the fall of an election year will undoubtedly...
chiefofstaff1
Mar 29, 2018
5 min read
Romney 3.0: Reverse Referendum? (or the Kristol Strategy)
Romney’s new ad is a Frankenstein of formerly-discarded messaging strategies. Will it work? Supposedly, Mitt Romney crossed the “choice...
chiefofstaff1
Sep 26, 2012
3 min read
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